In 2010, YOKKAO Boxing Ltd. began producing Muay Thai Shorts and Muay Thai equipment handmade with premium quality leather in Bangkok.
By January 2011, Muay Thai Combat CEO and model, Stefania Picelli signs an exclusive contract for distribution joining up with the branding team to develop marketing strategies.
On February 2011, YOKKAO BOXING launched the YOKKAO Fight Team sponsoring and signing the best and greatest of Muay Thai Fighters from around the world such as Buakaw Por Pramuk (today Buakaw Banchamek), Sudsakorn Sor Klinmee, Saenchai PK SaenchaiMuayThaiGym, Yoddecha Sityodtong, Ekapop Sor Klinmee, Tham Sityodtong, Dzhabar Askerov, Cedric Muller, Kem Sitsongpeenong, Jordan Watson and Liam Harrison.
Together with the new existing Fight Team, YOKKAO BOXING began partnering with the best Muay Thai Camps in Thailand. YOKKAO partnered up with Por Pramuk Muay Thai Camp in Chaoechanegsao, Sityodtong Muay Thai Camp in Pattaya and 13 Coins in Bangkok recognizing them as the first official YOKKAO Training Centers in order to promote and set a new standard to fans and the where to go for the best Muay Thai Gyms in Thailand.
Together with the best Muay Thai Fighters in one side and the best Muay Thai Camps in the other, YOKKAO developed the first Muay Thai Equipment collection completely made together with Fighters and Trainers suggestions.
The staff behind the brand, made up of a professional team of ex-fighters produced the best gear in quality and aesthetic style.
THE YOKKAO THAI FLAG GLOVES
Moved by the passion for mother country Thailand, YOKKAO launched the first pair ever of Muay Thai Gloves representing the Thailand Flag.
An easy idea that nobody and no other brands thought before. The YOKKAO Thai Flag Gloves became the gloves worn by the best Muay Thai Fighters from Thailand: Buakaw Por Pramuk (today Buakaw Banchamek), Saenchai, Yoddecha Sityodtong, Sudsakorn Sor Klinmee, Singdam Kiatmoo9, Kem and Sittichai Sitsongpeenong, Diesellek and Wanchalerm Auddonmuang, Singdam Kiatmoo9, and many others.
MUAY THAI COMBAT FAN EXPO 2011
In February, 2011, YOKKAO and Stefania Picelli (CEO of Muay Thai Combat) announced the ”MUAY THAI COMBAT FAN EXPO”, the first Muay Thai Expo in Europe featuring the YOKKAO Fight Team composed of the best Muay Thai Fighters in the world who presented the first YOKKAO GEAR Collection, met with fans, signed autographs, exhibited training techniques and showcased skill in sparring sessions.
From 12th to 15th of May the YOKKAO Fight Team broke the records of attendance in the martial arts arena in Italy with Buakaw Banchamek, Saenchai PKMuayThaiGym, Dzhabar Askerov, Ekapop Sor Klinmee, Tham Sityodtong, Antoine Pinto and Jordan Watson. The video of Buakaw sparring with Saenchai, uploaded to Youtube by a fan of YOKKAO, broke records overnight by generating more than 2,000,000 views.
THE FIRST YOKKAO TRAINING CENTER OUTSIDE THAILAND
Following the return of success through all the YOKKAO Training Centers in Thailand, YOKKAO extended the Training Center project to all over the world in order to suggest his fans professional gyms where to learn the real Muay Thai with high quality and comfortable equipment.
On the 16th of May, 2011, Muay Thai Combat s.r.l. partnering up with Mr. Valerio Cecchetti inaugurated Muay Thai Combat Gym in the Republic of San Marino becoming the first YOKKAO Training Center in the World outside Thailand fully equipped with YOKKAO Gear handmade in Thailand. For the occasion, the YOKKAO Fighters Buakaw Banchamek Saenchai PKMuayThaiGym, Dzhabar Askerov, Ekapop Sor Klinmee, Tham Sityodtong, Antoine Pinto and Jordan Watson were present at the opening training with gym’s members and signing the wall of the Gym with their autographs.
THE FIRST YOKKAO SEMINAR
Together with his Fight Team YOKKAO built up the YOKKAO SEMINAR concept: a Muay Thai Seminar to be held by Famous fighters teaching not only the standard techniques but also skills who made them champions.
On September 27th, 2011 YOKKAO and Stefania Picelli announced that Buakaw Por Pramuk (today Buakaw Banchamek)and Sudsakorn Sor Klinmee would have hold the firs tow YOKKAO SEMINARS on December 2011: one in Republic of San Marino and another in Milan. The events, promoted by Ms. Stefania Picelli broke the world record attendance for a Muay Thai Seminar with 983 people.
In June 2011, YOKKAO Boxing announced on Facebook to their global fans that the brand would begin promoting the biggest Muay Thai and K-1 rules event ever seen before named, YOKKAO EXTREME.
YOKKAO EXTREME SELECTIONS ITALY
In November and December of 2011, YOKKAO partnered up with local Italian promoters to host the YOKKAO Extreme Selection, an 8 man tournament in 3 different weight categories: 65, 70 and 81.6kg. The winner was granted access to YOKKAO Extreme on Saturday the 21st of January, 2012.