The Punch it brand was launched in 2015 as a separate martial arts brand. Not in Thailand, however, but in Switzerland (Bern). In the beginning everything went very slowly. The warehouse was managed in the garage. Over time, however, more and more customers were added and the range became increasingly larger. As a result, a second warehouse was opened in Burgdorf. As the concept was well received, Markus Muster decided to give the brand a boost in 2016. For that he was ready to take a big step. He decided to emigrate to the country of origin of the Muaythai – Thailand. Markus Muster had already spent several training vacations in Koh Samui. For him there was no question that it was the perfect place to promote the Punch it brand.